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Today’s headlines

Mobile commerce success is about more than a sale: SapientNitro exec

SAN FRANCISCO – A SapientNitro executive at the 2013 Mobile Marketing Association Forum San Francisco said that marketers need to be looking at a variety of factors and key performance indicators to understand how consumers are shopping nowadays.

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Priceline: 42pc of consumers waited until 5 pm to book New Year’s Eve mobile travels

Almost half of mobile-equipped travelers waited until after 5:00 pm to book their New Year’s Eve hotel, pointing to the growing trend of last-minute bookings, according to a recent study by Priceline.

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Multichannel retail support
Sport Chek leverages mobile to provide customized, interactive in-store experience

Canada’s sporting goods retailer Sport Chek has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.

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69pc of mobile users order food via their devices: report

Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the Interactive Advertising Bureau and Viggle.

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Can BlackBerry beat Windows Phone to become the third mobile OS? – Mobile Marketer

Mobile Marketer today – Can BlackBerry beat Windows Phone to become the third mobile OS?; Chase exec: Build around a mobile-first mentality.

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Mobile provides unmatched consumer engagement tools for Fashion Week – Luxury Daily

Luxury Daily today – Mobile provides unmatched consumer engagement tools for Fashion Week; Chanel touts jewelry history via latest Inside Chanel installment.

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Hyper-local Super Bowl XLVII on goal line for small to midsize businesses

The football playoffs left a slew of disappointed fans in Boston and Atlanta, and ecstatic fans in San Francisco and Baltimore. But for small businesses with any sort of pigskin-and-gridiron association, there is precious little time for either crying or rejoicing. Their focus now must be on Super Bowl XLVII.

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