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Today’s headlines

 
Payments Is Google Wallet struggling to gain acceptance?
 
Coca-Cola is extending its current Arctic Home campaign with a mobile Web site that ties in with the beverage giant’s Super Bowl ad campaign to drive charity donations. Entire article
Research 33pc of retailers now operate a mobile channel: study
 
Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants. Entire article
Advertising Stella McCartney debuts fragrance through 360-degree geo-targeted campaign – Luxury Daily
 
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation. Entire article
 
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