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Today’s headlines

Pizza Hut takes bigger slice of mobile with new marketing campaign

Pizza Hut is heating up its mobile efforts with a new advertising initiative that entices consumers to use their smartphones to order their favorite pies.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Fandango’s mobile ticket sales increase 171pc year-over-year

Mobile is playing a big role for Fandango, as evidenced by its recent announcement that 2012 was the company’s best performing year in its 12-year history.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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OfficeMax offers incentive to drive mobile ad click-throughs

OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.

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Web site development
Frontier Airlines steps up mcommerce initiatives with optimized site

Frontier Airlines has revamped its mobile site as part of a digital push to help travelers manage their trips.

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Top mobile security threats for 2013 – Mobile Marketer

Mobile Marketer today – Top mobile security threats for 2013; Amazon wins battle, but not war over “App Store” term.

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Porsche Design revs up mobile savvy with branded BlackBerry – Luxury Daily

Luxury Daily today – Porsche Design revs up mobile savvy with branded BlackBerry; Fiscal cliff legislation may reduce aspirational luxury spend.

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Mobile Commerce Awards
Announcing winners of the 2012 Mobile Commerce Awards

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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Top 10 mobile trends for brands and retailers this year

How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?

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