From mobile advertising and applications to social media and near field communication, many of the channels and trends that gained momentum in 2010 will have a huge impact on the mobile commerce ecosystem in 2011.
A mobile commerce-enabled site became a must-have in 2010 and loads of brands and retailers rushed to get one in front of consumers to keep up with competitors.
Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.
The Austrian Postal Service has brought Christmas cheer to Austrian households by sending advent calendars filled with exclusive prizes and promotions from brands accessible via mobile bar codes.
While multichannel investment is important for banks in Europe and the United States, mobile banking trails bricks-and-mortar branches, the Internet, ATMs and call centers on their list of priorities.
The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
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