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Today’s headlines


Multichannel retail support
Mobile lessons learned from the 2013 holiday shopping season

While mobile was one of the bright spots for retailers during the 2013 holiday shopping season, not every mobile tactic hit a home run, although a few came close.

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Applications
Trader Joe’s bets on Facebook to rev up mobile strategy

Trader Joe’s has debuted a new application that ditches the traditional couponing emphasis that many grocery chains take with mobile to instead focus on social media.

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Research
75pc of mobile shoppers redeemed mobile coupons in 2013: Report

Shoppers are continually upping the ante for retailers when it comes to mobile expectations, according to a recent study from Key Ring.

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Applications
Wind Creek Hospitality takes loyalty efforts up a notch with mobile app

Wind Creek Hospitality is moving beyond SMS-based loyalty with a new mobile application that integrates loyalty into three casinos in Alabama.

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Marketing
“Leaky apps” controversy will force developer stance on privacy – Mobile Marketer

Mobile Marketer today – “Leaky apps” controversy will force developer stance on privacy; 41pc of mobile owners to use apps while watching Super Bowl XLVIII: report.

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Advertising
Van Cleef & Arpels appeals to romantics with The Cut mobile ad – Luxury Daily

Luxury Daily today – Van Cleef & Arpels appeals to romantics with The Cut mobile ad; Van Cleef & Arpels appeals to romantics with The Cut mobile ad.

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Columns
10 ways how augmented reality can help retailers

Examples of how retailers can better engage with customers and prospects via augmented reality.

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