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Today’s headlines

Subway flaunts limited-time-only Chipotle Chicken & Cheese sandwich via mobile

Subway is enticing consumers to visit its in-store locations and try the company’s new Chipotle Chicken & Cheese sandwich through a timely, location-based mobile campaign.

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Pandora triggers purchases via Valentine’s Day mobile initiative

Jewelry retailer Pandora is getting consumers prepared for Valentine’s Day with a mobile campaign that aims to create unforgettable moments and, ultimately, drive sales.

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Web site development
Ecco streamlines shopping experience via mobile Web overhaul

Shoe brand Ecco has revamped both its mobile and Web sites with responsive design to bolster revenue.

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Home Depot triggers mobile sales via commerce-enabled advertising

Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.

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Is mobile more threat or opportunity for physical retailers? – Mobile Marketer

Mobile Marketer Daily today – Is mobile more threat or opportunity for physical retailers?; Adidas pushes miCoach Speed_Cell product through iAd.

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How luxury retailers can take on showrooming threat – Luxury Daily

Luxury Daily today – How luxury retailers can take on showrooming threat; When should luxury marketers switch up email design?

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Smartphones, tablets and the mobile revolution

We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.

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