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Multichannel retail support
Race to own the retail receipt unlocks mobile loyalty, coupon opportunities

As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers.

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Database/CRM
Dunkin’ Donuts scales mobile loyalty program to drive payments volume

Following a test in several markets over the past few months, Dunkin’ Donuts is taking its new DD Perks loyalty program national in a move that could have a big impact on the volume of mobile payments.

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Research
Personalization key for Valentine’s Day mobile shopping: report

Both men and women are looking for personalization on mobile this Valentine’s Day, with 73 percent of men and 78 percent of women citing personalization as crucial for mobile engagement, according to a recent study from Maxymiser.

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Gaming
HotelTonight drives app downloads via incentive-based mobile ads

HotelTonight is trying to tap into mobile gaming to drive consumers towards its mobile application by offering credit for new downloads.

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Marketing
Second-screen advertising struggles to make a connection – Mobile Marketer

Mobile Marketer today – Second-screen advertising struggles to make a connection; Pingjam shuts down after Google deletes apps with its SDK.

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Advertising
Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue – Luxury Daily

Luxury Daily today – Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue; Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items.

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Columns
Getting more personal through the iBeacon Economy

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

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