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Today’s headlines


Multichannel retail support
Is mobile failing at driving in-store traffic?

With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.

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Payments
Starbucks inches in on 5M mobile weekly transactions

Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.

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Applications
KLM highlights 3D design in first iPad booking app

KLM Royal Dutch Airlines has released its first iPad booking application, featuring a three-dimensional design that takes a new approach to searching and booking flights.

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Applications
Fresh Express encourages healthy eating with Salad Swap app

Fresh Express is starting the year off with a 30-Day Salad Swap challenge for consumers, asking them to download an application to make healthy changes in their lives in exchange for money-saving coupons.

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Marketing
CPG brands score on mobile’s hypertargeted marketing promise – Mobile Marketer

Mobile Marketer today – CPG brands score on mobile’s hypertargeted marketing promise; NBCUniversal taps Bluetooth to promote Endless Love to mall shoppers.

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Advertising
Audi app tracks miles to help business travelers balance expenses – Luxury Daily

Luxury Daily today – Audi app tracks miles to help business travelers balance expenses; Vacheron, Versace takes center stage on Lady Gaga fan site to show authenticity.

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Columns
Editorial calendar 2014 for Mobile Commerce Daily

Here’s the 2014 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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Columns
Facebook’s shift away from engagement will benefit mobile advertisers

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

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