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Advertising
Best Buy drives TV sales, in-store traffic via mobile ads

Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.

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Webinars
Google exec: Sephora, eBay really embrace mobile across multiple tactics

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.

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Research
Android, iOS on par in driving Web site traffic: study

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

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Applications
More than 3M shoppers use shopkick to get mobile rewards

Consumers are increasingly turning to their mobile devices to find deals, with shopkick claiming that 3 million shoppers are using its app for rewards.

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Advertising
Using film festivals to change the face of mobile luxury fashion – Luxury Daily

Luxury Daily today – Using film festivals to change the face of mobile luxury fashion; Facebook evolution presents new kind of social commerce: WWD speaker.

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Columns
Still stuck on selling first-generation retail

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

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