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Today’s headlines

Multichannel retail support
Armani Exchange outlines mobile strategy

In an exclusive interview, an Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.

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Database/CRM
Mobile fits the retail strategy: OpenMarket

With the ever-growing popularity of smartphones, mobile continues to offer retailers the opportunity to provide product information, stock availability, discounts, coupons, loyalty programs and new payment options.

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Messaging
Phoenix coffee shop beefs up mobile database via SMS

Dutch Bros. Coffee’s mobile marketing initiatives helped the coffee shop build a mobile database of 10,000 consumers in just a few months, resulting in increased revenue.

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Research
Consumers uncomfortable with mobile commerce: Study

An asknet Inc. survey of 400 smartphone users in the East and West Coast regions found that consumers are frustrated by the cost, accessibility and mechanisms supporting mobile commerce.

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