In an exclusive interview, an Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.
With the ever-growing popularity of smartphones, mobile continues to offer retailers the opportunity to provide product information, stock availability, discounts, coupons, loyalty programs and new payment options.
Dutch Bros. Coffee’s mobile marketing initiatives helped the coffee shop build a mobile database of 10,000 consumers in just a few months, resulting in increased revenue.
An asknet Inc. survey of 400 smartphone users in the East and West Coast regions found that consumers are frustrated by the cost, accessibility and mechanisms supporting mobile commerce.
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