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Today’s headlines


Strategy
Why couch commerce will thrive in 2013

Tablets have no doubt changed mobile shopping behavior and now smart retailers are delivering tablet-specific experiences that are integrated with their current ecommerce offerings.

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Strategy
How the travel industry can stay ahead of the curve in mobile

Nowadays many major airline and hotel brands have a mobile presence that is aimed at driving reservations and bookings. However, more marketers need to be thinking outside the box to take the travel experience to another level.

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Research
Mobile POS is a must-have for retailers: report

Retailers are increasingly shifting their point-of-sale to mobile devices in response to the growth in smartphone adoption and the need to create seamless shopping experiences across all channels, according to a new report from Boston Retail Partners.

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Database/CRM
Meijer’s mPerks digital coupon program puts mobile at the center

Mobile plays a key role in supercenter and grocery retailer Meijer’s digital coupon program, which recently hit 1 million subscribers.

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Marketing
Marketers at odds over effectiveness of responsive design – Mobile Marketer

Mobile Marketer today – Marketers at odds over effectiveness of responsive design; HSN exec: Right messaging is a challenge with mobile display.

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Advertising
Should luxury marketers move on from QR codes? – Luxury Daily

Luxury Daily today – Should luxury marketers move on from QR codes?; Oscar de la Renta triggers purchases via Valentine’s Day gift guide.

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Columns
Severing the tablet’s technological umbilical cord for good

Earlier this week, as I was curled up with my hubby and tablet, watching the telly, I caught a dishwasher commercial that included that obligatory question: “Why do you wash the dishes before you wash the dishes?”

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