Of the seven most common business models that brands, retailers, publishers and developers use to monetize applications, mobile commerce showed the most gains year over year, according to study by Appcelerator and IDC.
Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.
Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.
Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.