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Today’s headlines


Applications
Is Sears’ iPad app an example for other retailers to follow?

With more big-box retailers and department store chains such as Sears launching commerce-enabled applications for Apple’s iPad and other tablets, merchants must position their offerings to differentiate from competitors.

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Research
Mobile spending decreased in fourth quarter as economy rebounded: survey

While the economy is starting to rebound, that has not translated to an increase in spending on mobile, according to an agency survey by Strata.

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Research
IPhone scores highest in user loyalty: study

IPhone is the top performing device in terms of user loyalty, and therefore it is an increasingly likely pick for a repurchase, according to research by Zokem.

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Applications
AAA lets consumers calculate battery replacement cost via mobile app

AAA is enhancing its mobile offerings by letting consumers request roadside assistance and check pricing details via an Android application.

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Advertising
Audi strengthens ecofriendly mission via digital brochures – Luxury Daily

Luxury Daily today – Audi strengthens ecofriendly mission via digital brochures; Tiffany & Co. scores the ultimate product placement at Golden Globes.

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Columns
What marketers need to know before building a branded app

Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?

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