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Today’s headlines

Multichannel retail support
Target entices Super Bowl fans with limited-time-only mobile game

Target has launched a new limited-run mobile game within its mobile applications and optimized site to connect with consumers through relevant content and promotions.

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Local mobile ad spend to surpass national advertising by next year: BIA/Kelsey

The spend on local mobile advertising will surpass what is being spent on national mobile ads for the first time next year, driven in large part by shift in focus from national advertisers, according to a new report from BIA/Kelsey.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Lindt Canada adds 962 mobile subscribers with time-sensitive campaign

Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.

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Multichannel retail support
Jones Group equips store associates with iPods to enhance customer service

Specialty retailer The Jones Group is equipping store associates with iPod touch devices to complement traditional registers and better assist customers on the floor.

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Top mobile technologies to watch out for in 2013 – Mobile Marketer

Mobile Marketer today – Top mobile technologies to watch out for in 2013; Google results suggest mobile, desktop CPCs are beginning to converge.

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Swarovski fetes 1M Facebook fans via Instagram competition – Luxury Daily

Luxury Daily today – Swarovski fetes 1M Facebook fans via Instagram competition; Cross-channel experiences propelled luxury marketers this holiday season.

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What was it about Qualcomm’s CES opener earlier this month?

What many have been labeling the most insane keynote ever was actually pretty sane to me.

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