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Today’s headlines

IKEA drives consumers in-store via targeted mobile ads

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products.

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Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays.

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Web site development
David’s Bridal aims to bolster wedding sales via mobile site launch

Bridal retailer David’s Bridal has rolled out a new mobile site that lets consumers browse and buy gowns while on the go.

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Lowe’s strengthens mobile position via ad campaign

Home improvement retailer Lowe’s is ramping up its mobile strategy with a new ad campaign that helps promote its iPhone application, as well as its products.

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Mobile banking to reach a half-billion consumers by 2013: study

Mobile banking is expected to continue to rise by 2013 with a half-billion consumers using the services, according to a study from Juniper Research.

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Emotive mobile advertising imperative for jewelers this St. Valentine’s Day – Luxury Daily

Today in luxury marketing – Emotive mobile advertising imperative for jewelers this St. Valentine’s Day; Windstar Cruises chooses 360-degree strategy to flaunt $18M fleet redesign.

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Pictures from Mobile Marketer’s Mobile FirstLook conference

Did you miss Mobile Marketer’s Mobile FirstLook: Strategy 2012 conference on Jan. 19? Not to worry, here are some pictures from the event.

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5 tips to help luxury brands build a mobile strategy

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

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