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Research
Proximity payment is fastest-growing segment of mobile payments: Forrester

The growth in mobile proximity and in-store payments will far outpace growth in mcommerce and mobile peer-to-peer transactions over the next several years, according to a new report from Forrester Research.

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Advertising
IKEA strengthens brand awareness through interactive mobile effort

Swedish furniture retailer IKEA is promoting its Live Improvement Project program through an interactive mobile campaign that encourages consumers to make their homes more comfortable with the company’s products.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Applications
Capital One ShareBuilder introduces iPad app for investors

Capital One ShareBuilder is letting consumers create a more personalized mobile investing experience through its new iPad application.

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Advertising
Sam’s Club preps for Super Bowl shoppers with incentivized mobile ad campaign

Sam’s Club is ramping up its mobile initiatives with a new advertising campaign that drives both sales and in-store traffic.

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Marketing
Coca-Cola exec: Brands haven’t broken code for memorable apps – Mobile Marketer

Mobile Marketer today – Coca-Cola exec: Brands haven’t broken code for memorable apps; Starbucks converts consumers to new coffee blend via mobile.

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Content
Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference

Mobile Marketer presented its Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17 in New York. Here are some pictures from the event.

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Advertising
Hugo Boss bolsters runway live-streaming via mobile, Spotify – Luxury Daily

Luxury Daily today – Hugo Boss bolsters runway live-streaming via mobile, Spotify; Jimmy Choo pushes spring/summer 2013 via lifestyle-focused video.

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Columns
What US marketers can learn from the Japanese

So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.

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