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Today’s headlines

Marketing
Crocs steps into mobile to drive footwear sales

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.

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Applications
Overstock ups its mobile commerce ante with app launch

Online retailer Overstock.com has added an additional sales channel to its mobile offerings with a new commerce application.

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Content
Ebook reader market to kindle a fire in US: Yankee Group

Yankee Group forecasts that the already hot United States ebook reader market is about to catch fire, sparking from $1.3 billion in revenue in 2010 to $2.5 billion by 2013.

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Columns
What is holding mobile commerce back?

For some time, the mobile industry has been waiting for an explosion in mobile commerce, with the vision of a Utopian era when everyone makes purchases, processes payment and generally conducts all day-to-day business transactions entirely within the mobile space.

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