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Today’s headlines


Strategy
Why is public transportation ticketing taking so long to go mobile?

With widespread agreement over mobile’s significant benefits for public transportation, the news that New York’s Metropolitan Transit Authority will not adopt mobile until the end of the decade begs the question: Why is it taking so long for public transportation systems to mobilize?

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Multichannel retail support
Mobile underpins eBay’s ambitions to own the direct-to-consumer market

EBay is betting on mobile and its ties to retailers to help compete against Amazon in the direct-to-consumer space, where the auction giant is reportedly eyeing a bigger role.

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Database/CRM
Sears sees redemption rates jump 1,100pc with personalized mobile offers

A recent Sears SMS blast offered Shop Your Way members $15 off of a $100 purchase, reflecting how the retailer is using personalized mobile offers and driving redemptions rates up significantly.

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Software and technology
Indochino measures mobile for bespoke suit sales

Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.

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Marketing
Mobile marketers forced to choose between security and convenience – Mobile Marketer

Mobile Marketer today – Mobile marketers forced to choose between security and convenience; New York Times exec: Avoid channel-based thinking in publishing.

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Advertising
VW racing app generates 25K dealership inquiries in 10 weeks – Luxury Daily

Luxury Daily today – VW racing app generates 25K dealership inquiries in 10 weeks; Dior’s online stock of “revolutionary” beauty product sells out in mere days.

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Columns
Top 3 challenges of personalization in mobile marketing

In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.

Entire article

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