Today's headlines

Database/CRM OfficeMax exec: Mobile integral to customer loyalty strategy
By Dan Butcher
	The mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy for engaging its best customers via its MaxPerks loyalty program. Entire article

Applications Nationwide Insurance lets consumers process claims via mobile app
By Rimma Kats
	Nationwide Insurance is letting consumers start the claims process and collect and exchange accident information via an Android application. Entire article

Webinar Webinar on Jan. 26: Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011
By Staff reports
	Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011. Entire article

Payments Crutchfield simplifies mobile check-out process via PayPal service
By Rimma Kats
	Crutchfield is among the retailers using PayPal’s mobile express checkout to let consumers pay for products on its mobile-optimized site. Entire article

Research Christmas 2010 saw spike in mobile shopping: study
By Dan Butcher
	There was a notable increase in the number of visits to Amazon.com’s mobile Web site towards the end of the year compared to earlier in 2010, according to Opera. Entire article

Advertising Cartier paints picture of watchmaking superiority via iPad canvas – Luxury Daily
By Staff reports
	Luxury Daily today - Cartier paints picture of watchmaking superiority via iPad canvas; Swarovski has right formula for building long-term loyal customer. Entire article

Events Nonprofit Mobile Day Feb. 16 in Washington: Registration open
By Staff reports
	Register now for Mobile Commerce Daily's 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions. Entire article

Columns How apps can drive business objectives
By a MCD columnist
	The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands. Entire article

Read all the news on mobilecommercedaily.com | Subscribe | Unsubscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

Mobile Commerce Daily | Homepage news RSS Feed