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Today’s headlines


Database/CRM
OfficeMax exec: Mobile integral to customer loyalty strategy

The mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy for engaging its best customers via its MaxPerks loyalty program.

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Applications
Nationwide Insurance lets consumers process claims via mobile app

Nationwide Insurance is letting consumers start the claims process and collect and exchange accident information via an Android application.

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Webinar
Webinar on Jan. 26: Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011

Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.

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Payments
Crutchfield simplifies mobile check-out process via PayPal service

Crutchfield is among the retailers using PayPal’s mobile express checkout to let consumers pay for products on its mobile-optimized site.

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Research
Christmas 2010 saw spike in mobile shopping: study

There was a notable increase in the number of visits to Amazon.com’s mobile Web site towards the end of the year compared to earlier in 2010, according to Opera.

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Advertising
Cartier paints picture of watchmaking superiority via iPad canvas – Luxury Daily

Luxury Daily today – Cartier paints picture of watchmaking superiority via iPad canvas; Swarovski has right formula for building long-term loyal customer.

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Columns
How apps can drive business objectives

The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.

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