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Editorials
Why mobile commerce must not turn into ecommerce lite

The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.

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Multichannel retail support
QVC streamlines mcommerce, social with app update

QVC’s recent application revisions focus on simplifying and speeding up mcommerce and broadening video viewing and social media sharing.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Marketing
Procter & Gamble drives mobile wallet adoption via print ad

Procter & Gamble is drilling the benefits of mobile coupons into consumers’ minds through a new ad that leverages the brand’s massive newspaper efforts.

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Strategy
Groupon’s mobile platform makes up 50pc of Q3 transactions

Groupon had a great year in mobile, with 50 percent of third-quarter transactions stemming from mobile and its mobile consumers being more engaged than desktop consumers.

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Marketing
Mobile’s influence impacts lingual advances – Mobile Marketer

Mobile Marketer today – Mobile’s influence impacts lingual advances; Kimberly-Clark’s Cottonelle unrolls interactive ad campaign for multichannel push.

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Advertising
Top 10 luxury brand mobile campaigns of 2013 – Luxury Daily

Luxury Daily today – Top 10 luxury brand mobile campaigns of 2013; Dior takes long route to Instagram after a month of posts.

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Editorials
Three things marketers must demand in 2014 without fear or favor

Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.

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