Chicago restaurant chain to drive sales via mobile commerce
By Dan Butcher
Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.
Flirtomatic sees success with in-app commerce
By Chris Harnick
Social networking service Flirtomatic has launched an iPhone application to extend its platform and services – including the selling of virtual goods to consumers and advertising space to brands.
Zpizza taps mobile to reinvigorate its loyalty program
National gourmet pizza, sandwich and salad chain zpizza has mobilized its gift and customer loyalty program to support its marketing and sales initiatives.
FastMall app aims to enhance shopping mall experience
FastMall is helping consumers get the most out of their shopping experience with directions, GPS parking, directories and special offers being served within the new application.
Rating retailers’ iPhone apps: Amazon, Best Buy, Home Depot, Target, Walmart
By a MCD columnist
Retailers have begun to launch mobile applications, but there are many brands which have not done anything yet, so there is still time to get products up to snuff, or improve what they already have.
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