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Today’s headlines


Chicago restaurant chain to drive sales via mobile commerce

Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.

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Social networks
Flirtomatic sees success with in-app commerce

Social networking service Flirtomatic has launched an iPhone application to extend its platform and services – including the selling of virtual goods to consumers and advertising space to brands.

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Zpizza taps mobile to reinvigorate its loyalty program

National gourmet pizza, sandwich and salad chain zpizza has mobilized its gift and customer loyalty program to support its marketing and sales initiatives.

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Applications
FastMall app aims to enhance shopping mall experience

FastMall is helping consumers get the most out of their shopping experience with directions, GPS parking, directories and special offers being served within the new application.

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Columns
Rating retailers’ iPhone apps: Amazon, Best Buy, Home Depot, Target, Walmart

Retailers have begun to launch mobile applications, but there are many brands which have not done anything yet, so there is still time to get products up to snuff, or improve what they already have.

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