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Today’s headlines


Revenue
Sephora exec: Mobile orders up 167pc year-over-year

NEW YORK – A Sephora executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that its customers are increasingly turning to mobile to shop, browse and purchase products and the retailer is continuing to make the medium a top priority this year to further enhance shopping experiences.

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Marketing
Seamless exec: Mobile orders increased from 1pc to 40pc in under 3 years

NEW YORK – A Seamless executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the company’s bread and butter and as its ever-growing interactive audience shifts to mobile, the company must be there to offer a smooth experience.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Payments
Citi exec: SoLoMo is not enough for mobile offers

NEW YORK – A Citi executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that to deliver contextually-relevant mobile offers, marketers need to think consumer-first.

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Web site development
Men’s Wearhouse puts location at center of mobile Web efforts

Men’s Wearhouse has rolled out a mobile site that not only lets users browse through the company’s inventory, but also aims to drive in-store traffic.

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Marketing
Nissan exec: 20pc of digital sales leads come from mobile Web – Mobile Marketer

Mobile Marketer today – Nissan exec: 20pc of digital sales leads come from mobile Web; MillerCoors exec: Mobile is key social medium.

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Advertising
BMW raises the bar on mobile via video, Google ad content – Luxury Daily

Luxury Daily today – BMW raises the bar on mobile via video, Google ad content; Cartier pushes engagement rings through storytelling.

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Content
Mobile Commerce Daily will not publish Monday, Jan. 21

Mobile Commerce Daily will not publish Monday, Jan. 21 in honor of Martin Luther King, Jr. Day.

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Columns
Mobile users less tolerant, more demanding than desktop users

Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.

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