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Strategy
How mobile helped Best Buy reclaim the shopping experience: NRF session

NEW YORK – During a session at the NRF 101st Annual Convention & Expo, an executive from Best Buy revealed the company’s mobile strategy and discussed how check-ins and other mobile initiatives play an important role for the retailer.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens, OfficeMax

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

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Webinars
Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.

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Marketing
Boosting customer loyalty is key to retail success: NRF exec

NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.

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Strategy
Ann Taylor: Brand aesthetic is core of a mobile strategy

NEW YORK – According to an executive from Ann Taylor, brand aesthetic must always come before technology in mobile.

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Gallery
Photos from NRF Big Show 2012

NEW YORK – Here are some photos from the National Retail Federation’s 101st Annual Convention & Expo.

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Advertising
Tag Heuer taps mobile for interactive ad experience in Vanity Fair – Luxury Daily

Luxury Daily today – Tag Heuer taps mobile for interactive ad experience in Vanity Fair; How to prepare for the future of shopping: NRF speaker.

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Columns
Why retailers should buckle up for mobile commerce

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

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