Today's headlines

Strategy How mobile helped Best Buy reclaim the shopping experience: NRF session
By Lauren Johnson
	NEW YORK - During a session at the NRF 101st Annual Convention & Expo, an executive from Best Buy revealed the company's mobile strategy and discussed how check-ins and other mobile initiatives play an important role for the retailer. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears, Coca-Cola, MTV, Walgreens, OfficeMax
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears. Entire article

Webinars Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
By Staff reports
	The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce's progress over the holidays, lessons learned, left-field surprises and best practice for 2012. Entire article

Marketing Boosting customer loyalty is key to retail success: NRF exec
By Rimma Kats
	NEW YORK - A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database. Entire article

Strategy Ann Taylor: Brand aesthetic is core of a mobile strategy
By Lauren Johnson
	NEW YORK - According to an executive from Ann Taylor, brand aesthetic must always come before technology in mobile. Entire article

Gallery Photos from NRF Big Show 2012
By Staff reports
	NEW YORK - Here are some photos from the National Retail Federation's 101st Annual Convention & Expo. Entire article

Advertising Tag Heuer taps mobile for interactive ad experience in Vanity Fair - Luxury Daily
By Staff reports
	Luxury Daily today - Tag Heuer taps mobile for interactive ad experience in Vanity Fair; How to prepare for the future of shopping: NRF speaker. Entire article

Columns Why retailers should buckle up for mobile commerce
By a MCD columnist
	Retailers are still learning, however, that mobile technology should augment the traditional shopping experience - not replace it. Entire article

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