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Strategy
Zappos sees Android conversions on the rise with catered UI

NEW YORK — A Zappos executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 said that the company is experiencing a surge in Android conversions after attacking the operating system with a unique strategy separate from iOS.

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Strategy
Lowe’s exec: Mobile to shake off outsider status in 2014

A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

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Strategy
Rue La La exec: Prioritize mobile tactics based on core business goals

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

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Search
Mobile search drives in-store traffic and accelerates buying intent

NEW YORK – Mobile search and mobile SEO push publishers, brands and retailers into the forefront, bring consumers into stores and boost sales, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference on Wednesday.

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Marketing
Macy’s CMO: QR code revival driven by image recognition – Mobile Marketer

Mobile Marketer today – Macy’s CMO: QR code revival driven by image recognition; ForeSee exec: Smartphone consumers just as satisfied as tablet users.

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Advertising
Ferrari drives fan subscriptions through photo contest – Luxury Daily

Luxury Daily today – Ferrari drives fan subscriptions through photo contest; Pratesi draws parallel to Hermès during expansion.

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