Today's headlines

Marketing Express drives app downloads, social media via QR codes
By Lauren Johnson
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Webinars Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
By Staff reports
	Outdoor apparel and gear retailer Eastern Mountain Sports is rolling out iPads in its stores that leverage its existing point-of-sale, ecommerce and store systems. Entire article

Research 87pc of shoppers prefer mobile Web over apps for buying: study
By Lauren Johnson
	In its first move into mobile marketing, Pacific Natural Foods is rolling out new packaging this year that features QR codes as a way to simplify shopping for groceries in a store. Entire article

Advertising Do luxury consumers actually use mobile bar codes? – Luxury Daily
By Staff reports
	SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year. Entire article

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