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Payments
Removing omnichannel commerce friction will spur mobile payments growth: Forrester

NEW YORK – A Forrester Research analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said mobile payments in the United States will grow more slowly than anticipated through 2018, with interest continuing to increase about 5 percent per year.

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Revenue
Office Depot prioritizes mobile personalization following strong holiday sales

NEW YORK – An Office Depot executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.

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Strategy
Varick exec: Segment mobile tactics to different consumer groups

NEW YORK – A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.

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Payments
Citi exec: Mobile payments evolving into smart device utility

NEW YORK – As mobile use continues its upward spiral, mobile payments will be seen as part of the normal milieu, such as credit cards are now, and the mobile payment function will become a smart device utility instead of an application, according to a Citi executive at Mobile FirstLook: Strategy 2014.

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Strategy
Crate & Barrel exec: Keep it simple with mobile checkout

NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.

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Marketing
Coca-Cola exec: Time to scale what is working on mobile – Mobile Marketer

Mobile Marketer today – Coca-Cola exec: Time to scale what is working on mobile; Net neutrality overturn could dampen mobile Web innovation.

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Advertising
Emerging brands lack the heritage needed for luxury status – Luxury Daily

Luxury Daily today – Emerging brands lack the heritage needed for luxury status; The Peninsula Hotels gears up for global expansion.

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