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Strategy
Macy’s exec: Mobile cannot be a cookie-cutter approach

NEW YORK – A Macy’s executive at the NRF 102nd Annual Convention & Expo said that mobile needs to be customized and personalized, meaning that the medium intertwines into every part of a marketing strategy

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
HSN redefines shopping with digital redesign

HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Content
Mobile device is game-changer for in-store engagement: Indigo Books & Music exec

NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.

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Marketing
Starbucks exec: Seismic change in consumer behavior linked to technology – Mobile Marketer

Mobile Marketer today – Starbucks exec: Seismic change in consumer behavior linked to technology; Facebook pits itself against Google in search.

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Advertising
65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee – Luxury Daily

Luxury Daily today – 65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee; Associates armed with technology are most powerful showrooming tool: NRF speaker.

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Classic Guides
Luxury Daily’s Luxury Marketing Outlook 2013

Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.

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Columns
Maximize reach with mobile Web sites

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

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