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Today’s headlines

Software and technology
Office Depot leverages QR codes in-store to help customers get organized

Office Depot is using QR codes on products to deliver content designed to help customers get organized in the new year.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Mobile phones generate more than 20pc of paid search clicks: report

Although mobile phones proved their merit this holiday season for research, the devices only represent a tiny sliver of total revenue, according to new research from Kenshoo.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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US Bank taps NFC to enable mobile payments on iPhones

U.S. Bank is leveraging NFC technology as a way to let consumers pay for everyday purchases with their iPhone 4 and iPhone 4S devices.

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Tilly’s personalizes shopping with new mobile commerce-enabled app

Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.

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Apple feels sting of intense competition – Mobile Marketer

Mobile Marketer today- Apple feels sting of intense competition; Mars M&M’s builds Facebook presence via mobile.

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Zegna bolsters mobile app, Google+ page via runway content – Luxury Daily

Luxury Daily today – Zegna bolsters mobile app, Google+ page via runway content; Burberry reveals design process via runway show teaser.

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Finding what works in mobile marketing

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

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