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Today’s headlines

Database/CRM
Procter & Gamble drives sales of various brands with mobile coupons

Consumer goods giant Procter & Gamble Co. is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide.

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Multichannel retail support
City Sports, Things Remembered use iPads in-store to bolster consumer traffic

Retailers City Sports and Things Remembered are using iPads in-store to let consumers view inventory, promotional coupons and look up their accounts via the tablet.

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Webinar
Webinar on Jan. 26: Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011

Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.

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Web site development
Freed Maxick CPAs promotes high-tech tax credits via mobile push

Accounting firm Freed Maxick & Battaglia CPAs is running a mobile campaign to educate C-level executives and business professionals about the New York State Excelsior Jobs Program.

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Software and technology
Do not approach mobile strategy as series of one-offs: Mashery

Brands and retailers must integrate mobile into their overall long-term multichannel strategy, stay on top of trends in application programming interface development and make it a priority for 2011.

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Advertising
Vera Wang woos upscale brides-to-be with iPhone app – Luxury Daily

Luxury Daily today – Vera Wang woos upscale brides-to-be with iPhone app; How can luxury brands prepare for Valentine’s Day?

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Content
Mobile Commerce Daily will not publish on Monday, Jan. 17

Mobile Commerce Daily will not publish on Monday, Jan. 17, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 18.

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