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Today’s headlines


Payments
Swiping trumps tap-and-pay in building mobile commerce trust

Despite the expected growth in contactless payments, swiping a credit card through a mobile point-of-sale system will remain the dominant way merchants process mobile transactions in 2014.

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Content
MAC Cosmetics crafts mobile campaign to drive sales

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Applications
Better retail-branded apps translate to higher holiday sales: report

Retail-branded applications are slowly climbing the ladder of omnichannel commerce with more transactions over the past holiday season, according to a recent report from Baynote.

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Content
Enchanted Life styles mobile site for beauty and home

Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.

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Marketing
Appliances are getting smarter but is mobile marketing? – Mobile Marketer

Mobile Marketer today – Appliances are getting smarter but is mobile marketing?; Location-shifting technology has potential to muffle marketers’ geotargeting efforts.

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Advertising
Mercedes-Benz encourages mobile research with Town & Country ad – Luxury Daily

Luxury Daily today – Mercedes-Benz encourages mobile research with Town & Country ad; Tiffany mines brand history for 2015 documentary.

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Columns
Why advertisers and publishers should take native ads seriously in 2014

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

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