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Today’s headlines

Mcommerce sales to account for 15pc of total ecommerce volume this year: report

Last year mobile saw significant gains in commerce, traffic and search, according to several recent reports. With smartphone and tablet penetration continuing to grow, mobile’s role in retail can only get bigger over the next 12 months.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
JCPenney taps Microsoft Office 365 to strengthen multichannel experiences

JCPenney is upgrading to the cloud as part of the retailer’s ongoing strategy to better service its customers, as well as streamline the mobile, online and in-store experience.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Multichannel retail support
Perry Ellis enlists mobile to streamline in-store shopping

Perry Ellis is rolling out mobile point-of-sale systems to its stores to not only help with long lines, but also become a digital tool for clienteling.

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Summit Entertainment misses opportunity to increase ticket sales

Summit Entertainment is running a mobile ad campaign promoting its new “The Impossible” film. The initiative would have been successful had it been optimized for mobile devices.

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Making the most of a mobile video pre-roll – Mobile Marketer

Mobile Marketer today – Making the most of a mobile video pre-roll; Android tablets experience big December surge: report.

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Bergdorf flaunts beauty products via mail catalog, QR code – Luxury Daily

Luxury Daily today – Bergdorf flaunts beauty products via mail catalog, QR code; Strong brand identity boosts luxury vehicle sales, puts BMW on top.

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4 tips for iOS 6 app store marketing

The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.

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