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Today’s headlines

Mobile banking to hit 1B users by 2017: study

Mobile banking is expected to grow at a global compound annual rate of 18 percent to eventually reach one billion consumers in the next five years, according to a new study from Juniper Research.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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EBay targets post-holiday shoppers with updated apps

EBay has enhanced its mobile applications to streamline the user experience, as well as improve the checkout process.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Multichannel retail support
Auntie Anne’s multichannel campaign puts mobile at center to drive awareness, purchases

A new multichannel campaign from Auntie Anne’s puts mobile in the driver’s seat to create awareness and sales for a brand new product.

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HBO sees success with in-app marketing through incentivized holiday campaign

HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card.

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Are SMS campaigns too intrusive, or not invasive enough? – Mobile Marketer

Mobile Marketer today – Are SMS campaigns too intrusive, or not invasive enough?; Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows.

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Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads – Luxury Daily

Luxury Daily today – Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads; 85pc of luxury marketers to significantly increase spend on digital: report.

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4 myths of mobile metrics

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.

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