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Today’s headlines

Payments Why 2015 will not be the tipping point for mobile payments
The growing chorus singing the praises of Apple Pay and calling 2015 the tipping point for mobile payments may be premature as ongoing challenges with fragmentation, availability and perception promise to dampen adoption. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Revenue Taco Bell wraps up mobile ordering with 20pc higher order values
While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders. Entire article
Research credits mobile for driving last-minute getaways among millennials believes that the growing volume of last-minute getaways booked via its services can be attributed to millennials’ browsing tendencies on their smartphones, as well as enhanced booking functions in apps that drive impulse purchases of vacations. Entire article
Multichannel retail support Whole Foods selects Instacart for mobile floral deliveries on Valentine’s Day
Whole Foods Market is once again teaming with Instacart for its mobile capabilities, this time to offer Valentine’s Day flower deliveries in as little as one hour at participating locations. Entire article
Content Mobile Minutes: Galaxy S6 angers Apple; Twitter blames Apple mobile bug; Microsoft acquires Sunrise; App for eSports
Today in mobile marketing – New Samsung Galaxy S6 design will anger Apple; Twitter says Apple mobile software bug caused it to lose millions of users; Microsoft is acquiring popular calendar app Sunrise for $100 million; TheScore sports app to start covering eSports, report. Entire article
Marketing Unilever beacon play serves up soup, engagement in online-offline blend – Mobile Marketer
Mobile Marketer – Unilever beacon play serves up soup, engagement in online-offline blend; Mobile sports video consumption growth bolsters case for personalization. Entire article
Advertising Lagos appeals to chic consumers with mobile takeover – Luxury Daily
Luxury Daily today – Lagos appeals to chic consumers with mobile takeover; Millionaire myths are hurting luxury marketing: report. Entire article
Editorial calendar Editorial calendar 2015 for Mobile Commerce Daily
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer. Entire article
Columns How Apple’s iOS 8 changes the game for brands and retailers
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience. Entire article
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