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Today’s headlines

Research Retailers see correlation between beacons and mobile coupon redemption: report
Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Software and technology Philadelphia 76ers shoots first with integrated ticketing experience on StubHub
Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Database/CRM Jack in the Box unleashes mobile coupon tied to 1M burger giveaway
Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign. Entire article
Content Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Today in mobile marketing – PayPal’s Express Checkout has a mobile shopping problem; Apple’s Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google’s VR gadget without the cardboard. Google does. Entire article
Content Super Bowl mobile marketing finds groove before and after game – Mobile Marketer
Mobile Marketer today – Super Bowl mobile marketing finds groove before and after game; Macy’s targets Gen Z through YouTube series to support new apparel collection. Entire article
Advertising Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily
Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth. Entire article
Columns Super Bowl 50 advertisers move the ball with mobile
The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners. Entire article
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