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Today’s headlines

Payments Visa’s open APIs signal battle against Silicon Valley payment platforms
Visa’s new developer platform, which offers third-party companies the ability to sift through hundreds of commerce-related APIs, indicates the brand’s desire to one-up its competitors in the mobile payments space by creating a massive network of partnerships. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Strategy How the Super Bowl gave retailers a mobile-enabled sales touchdown
Mobile commerce opportunities were rife during this year’s Super Bowl, with retailers such as Dick’s Sporting Goods serving relevant content to football fans via branded cross-partnerships, beacons and shoppable commercials. Entire article
Payments WeChat disperses mobile money to Times Square revelers via Bluetooth
WeChat is bringing the Chinese custom of Lucky Money to New York pedestrians, enabling Times Square passersby to shake their smartphones in front of the billboards and have digital money placed in the messaging application’s mobile wallet. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Strategy Mobile commerce week in review: Opportunities, challenges in offline sales
The significant opportunities as well as the ongoing challenges from mobile’s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video. Entire article
Content Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Today in mobile marketing – Facebook’s mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service. Entire article
Content Is Twitter’s $1M price tag for branded emojis worth it? – Mobile Marketer
Mobile Marketer today – Is Twitter’s $1M price tag for branded emojis worth it?; Mobile marketing week in review: Data mining and the Super Bowl. Entire article
Advertising Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily
Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity. Entire article
Columns Mobile offers and loyalty programs deserve a second look
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store. Entire article
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