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Today’s headlines

Payments Wendy’s outshines competition as common POS integration opens mobile opportunities
While all fast food burger chains are struggling to some degree, Wendy’s appears to be faring better than most, thanks in part to the installation of a comment point-of-sale system in more than 2,600 locations, helping to drive the chain’s mobile rewards and mobile ordering aspirations. Entire article
Banking Banks to board beacon bandwagon and reach mall shoppers
The financial services sector has an opportunity to leverage beacons to reach app users in shopping malls via a new program enabling banks to deliver location-based offers. Entire article
Revenue GrubHub picks up delivery sites in mobile-ordering land grab
GrubHub’s acquisition of two online delivery sites that are optimized for mobile devices, DiningIn and Restaurant on the Run, points to the company’s growing focus on ramping up mobile ordering as leading brands such as Taco Bell and Starbucks continue to roll out similar offerings. Entire article
Analytics In-app recommendations, sales assistance crucial for driving mcommerce: report
Consumers are increasingly looking to recommendations and assistance options within mobile applications during the shopping process, suggesting that merchants should not overlook the initial buying experience in their efforts to streamline the checkout process, according to a report from Contact Solutions. Entire article
Web site development Ethel M brings in-store experience to mobile users
Ethel M Chocolates, which maintains multiple stores in Las Vegas, sought to redo its ecommerce Web site to help translate the in-store brand experience online and encourage mobile sales. Entire article
Content Mobile Minutes: Motorola surges in China; Swatch to launch smartwatch; Dining concierge app; Dating apps gain traction
Today in mobile marketing – Out of Google’s orbit, Motorola surges and sets sights on China and Xiaomi; Swatch to launch smartwatch in bid to reverse profit decline; Reserve app gets you seated at that table; Led by Tinder, the mobile dating game surges. Entire article
Marketing Twitter looks to native mobile video in bid to extend reach – Mobile Marketer
Mobile Marketer – Twitter looks to native mobile video in bid to extend reach; Piggybacking picks up steam as way into social conversations for brands. Entire article
Advertising Burberry courts Japanese consumers with live-streaming app – Luxury Daily
Luxury Daily today – Burberry courts Japanese consumers with live-streaming app; Barneys uses famous supermodels to target mature consumers. Entire article
Columns Top questions still puzzling many of today’s mobile app marketers
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more. Entire article
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