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Today’s headlines

Multichannel retail support Walmart is sweet on in-app promotions for Valentine’s Day
Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context. Entire article
Research Half of mobile users have made a major purchase: report
More consumers are using their smartphones for purchases beyond just a cup of coffee, with a new survey finding that half of mobile Internet users have made a major financial purchase, such as getting a mortgage, buying a car or investing in stocks, from a mobile device. Entire article
Software and technology Niemann Foods fills shopping cart with iBeacons in all stores
Regional grocer Niemann Foods is one of the first independent supermarkets to leverage iBeacons in storefronts to provide customers with personalized offers and new in-store services via its branded mobile application. Entire article
Social networks WeddingWire sees 6K uses of hashtag aimed toward honeymooners
Wedding destination Web site and mobile application WeddingWire has already seen 6,000 uses of the hashtag it created for its campaign that is giving away a honeymoon trip to Mexico to a winning couple that posts a photo upon their engagement on Instagram and attaches the hashtag #JustSaidYes. Entire article
Content Mobile Minutes: Promoted Tweets expand; Galaxy S6 may shrink; China Mobile’s 5G technology; Tablet sales decline
Today in mobile marketing – Twitter expands Promoted Tweet advertising beyond its site; Samsung may shrink Galaxy S6 screen size to 5 inches; China Mobile develops 5G technology; Tablet numbers are bad for Apple but worse for Samsung. Entire article
Marketing Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign – Mobile Marketer
Mobile Marketer today – Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign; Proposed FCC rules fail to reflect mobile’s role in net neutrality. Entire article
Advertising 1stdibs recounts the “serendipitous discovery” of in-store browsing for mobile – Luxury Daily
Luxury Daily today – 1stdibs recounts the “serendipitous discovery” of in-store browsing for mobile; $2.9T of UHNW wealth invested in residential real estate: report. Entire article
Columns Foldable big screens the next big thing for mobile?
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point. Entire article
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