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Today’s headlines

Payments Mobile payment adoption up 2 points as mass use remains elusive: report
Despite the introduction of Apple Pay and growing media focus on mobile payments, consumer interest in mobile payments did not grow very much between December 2013 and 2014, according to new research from 451 Research. Entire article
Applications Adidas corners mobile pre-orders with footwear reservation app
Adidas is driving pre-orders for its limited-edition sneakers with the adidas Confirmed mobile application, the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphone thanks to geo-targeting technology. Entire article
Applications CVS debuts revamped app as it battles Walgreens for mhealth leadership
CVS/pharmacy is competing with Walgreens, another pioneer in the mobile health sector, by rolling out a revamped mobile application with a more user-friendly layout, text alert options for prescription pick-up and a streamlined experience in the ExtraCare rewards section, proving that pharmacies must offer in-store features on mobile to retain customer loyalty. Entire article
Content Belk’s holiday campaign Santa Baby Sweepstakes garners 1.1M entries
Retailer Belk’s holiday campaign Santa Baby Sweepstakes saw more mobile opt-ins than its other recent campaigns, helping to drive more than 1.1 million total entries and proving which channel its customers are flocking to. Entire article
Merchandising Hertz plays Cupid with dream date contest for Valentine’s Day
Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment. Entire article
Marketing Auto marketers’ challenge: building channels to reach mobile shoppers – Mobile Marketer
Mobile Marketer today – Auto marketers’ challenge: building channels to reach mobile shoppers; Super Bowl sparked social chatter, not sales, despite expensive ads. Entire article
Advertising Net-A-Porter spurs conversions with British Vogue mobile ad – Luxury Daily
Luxury Daily today – Net-A-Porter spurs conversions with British Vogue mobile ad; Cartier romances consumers with proposal video. Entire article
Editorial calendar Editorial calendar 2015 for Mobile Commerce Daily
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer. Entire article
Columns Consumer shopping experiences set for rapid changes
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes. Entire article
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