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Today’s headlines

Research 47pc want real-time promotions – few retailers offer them: report
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture. Entire article
Multichannel retail support StubHub rolls out in-app personalized ticket recommendation, relisting features
StubHub is introducing event-goers to a slew of new ecommerce features within its mobile Web and application platforms, including a ticket recommendation tool and the ability to instantly relist purchased tickets if fans can no longer attend.
Entire article
Social networks Macy’s celebrates Groundhog Day with spring-themed images on social media
Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Strategy 7-Eleven brews up Valentine’s Day sales with shareable relationship statuses
Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media. Entire article
Content Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Today in mobile marketing – Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google’s ‘moon shots’ cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads. Entire article
Content Budweiser infuses Super Bowl responsible driving campaign with mobile utility – Mobile Marketer
Mobile Marketer today – Budweiser infuses Super Bowl responsible driving campaign with mobile utility; Zoolander 2 transforms selfies, modeling mobile marketing know-how. Entire article
Advertising Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily
Luxury Daily today – Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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