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Today’s headlines

Strategy McDonald’s sports activations drive up to 8x more mobile redemptions
As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets. Entire article
Multichannel retail support LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer
Darden restaurant LongHorn Steakhouse is targeting visitors through its drink coasters with a QR code and text offer that includes a free appetizer for joining the chain’s loyalty program. Entire article
Merchandising Wine buyers increasingly rely on phones for decision-making: study
Marketers’ embrace of mobile wine-review applications points to shoppers’ growing reliance on consulting their smartphones for assistance with purchase decisions, according to a new study. Entire article
Payments ParkMe app brings mobile payments to Dallas for added convenience
Mobile application ParkMe, which allows users to find and secure parking spots, now features a payment feature in Dallas for added value. Entire article
Gaming Tim Hortons venerable cup contest finds younger fans via social
Tim Hortons is leveraging a mobile game to engage consumers in its longstanding RRRoll Up the Rim to Win contest which lets consumers win prizes, including a chance at a 2015 Toyota Camry car, with the purchase of any hot beverage. Entire article
Content Mobile Minutes: Verizon’s supercookies; Super Bowl mobile video game ads; 3D medical apps; Useful wearables
Today in mobile marketing – Verizon to let users opt out of ‘super cookie’ identifier; This year’s Super Bowl video game ads were all mobile; 3D medical apps ease anxiety, hasten healing for surgical patients; The future of wearables isn’t a connected watch. Entire article
Marketing Super Bowl mobile marketing evolves to be more organic, less integrated – Mobile Marketer
Mobile Marketer today – Super Bowl mobile marketing evolves to be more organic, less integrated; Social turning live music shows into digital events: study. Entire article
Advertising Mobile-optimized Web experiences trump app usage: L2 – Luxury Daily
Luxury Daily today – Mobile-optimized Web experiences trump app usage: L2; Harrods acts as central hub for branded beauty interactions. Entire article
Editorial calendar Editorial calendar 2015 for Mobile Commerce Daily
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer. Entire article
Columns Making a case for native advertising on mobile
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.” Entire article
Columns Play-calling questioned well beyond Super Bowl field
Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand. Entire article
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