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Today’s headlines

Applications How Beyond the Rack’s retail app eclipsed its mobile site
PALM DESERT, CA – A Beyond the Rack executive at eTail West 2016 revealed that the online discount retailer’s mobile application saw higher conversion rates, with members becoming 10 percent more valuable post-download. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Please click here to register for the Mcommerce Summit: State of Mobile Commerce 2016 on Thursday, May 5 in New YorkMcommerce Summit 2016, mobile, mobile advertising, mobile commerce, mobile marketing, State of Mobile Commerce Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference […]
Entire article
Social networks Wet Seal exec: Gamification is crucial social media element
PALM DESERT, CA – A Wet Seal executive at eTail West 2016 claimed that gamification is a crucial aspect of its social media strategy, which is rife with interactive contests and visual imagery meant to ramp up sales among its millennial target audience. Entire article
Multichannel retail support Kohl’s mobile conversion jumps 59pc as omnichannel investments pay off
Kohl’s said it is seeing results from its focus on omnichannel initiatives, with more than twice as many digital orders either shipped from or picked up in a store. Entire article
Strategy Mobile commerce week in review: Doubling down on mobile conversion
Savvy retailers are doubling down on efforts to improve conversions on mobile, recognizing the significant opportunity for growth as consumers get more comfortable purchasing from their phones. For the full analysis, watch this video. Entire article
Content Mobile Minutes: Snapchat and Nielsen; Net neutrality; Smartphones evolve; DC All Access app
Today in mobile marketing – Snapchat using Nielsen as standard measure for its advertising; Net neutrality turns 1: Here’s everything you need to know; Smartphone makers look beyond the device; DC All Access free app pushes comics franchises, starting with Batman v Superman. Entire article
Content Facebook Canvas’ success depends on unique content paired with data – Mobile Marketer
Mobile Marketer today – Facebook Canvas’ success depends on unique content paired with data; Best Buy heightens focus on service with Geek Squad app. Entire article
Advertising Hästens speeds slumber with Spotify soundtracks – Luxury Daily
Luxury Daily today – Hästens speeds slumber with Spotify soundtracks; Luxury online retail market to reach $41.8B by 2019: report. Entire article
Columns Mobile ad blocking is not a crisis – yet
It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking. Entire article
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