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Today’s headlines

Applications Sephora holds first sweepstakes on Snapchat to up social clout
Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Spotify, Facebook tap carrier billing for streamlined checkout
Spotify and Facebook are leveraging mobile payment firm Boku’s new Phone-on-File platform, which enables customers to store mobile phone numbers as their payment method of choice, offering a streamlined checkout process for one-time and repeat purchases. Entire article
Payments Virgin America ups stake in mcommerce with Visa Checkout integration
Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector. Entire article
Banking Bank of the West app adds a bill for payment in 30 seconds
Following a soft launch last fall, Bank of the West is rolling out scan-to-pay bill payment capabilities in its mobile application for customers at its more-than 650 locations, promising users can add a bill in about 30 seconds. Entire article
Content Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments
Today in mobile marketing – Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into ‘mobile moments.’ Entire article
Content Toyota builds ties with TV viewers via mobile-enabled interactive ad – Mobile Marketer
Mobile Marketer today – Toyota builds ties with TV viewers via mobile-enabled interactive ad; Facebook TV ads touting power of friendship reflect exodus of teens. Entire article
Advertising Prada uses different mobile banners to keep consumers interested – Luxury Daily
Luxury Daily today – Prada uses different mobile banners to keep consumers interested; How should Selfridges repair its community image? Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Q4 2014 mobile site performance benchmark report
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared. Entire article
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