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Today’s headlines

Multichannel retail support 1800Flowers exec: Mobile provides rich fodder for breaking down silos
PALM DESERT, CA – A 1800Flowers executive at eTail West 2016 claimed that the speed and half-life of change within mobile is fundamentally different from other digital channels, meaning that brand leaders should leverage mobile internally and externally to break down silos and drive sales among new customers. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Payments Why OpenTable is banking on Apple Pay’s meteoric rise
PALM DESERT, CA – An OpenTable executive at eTail West 2016 revealed that the reservation service sees significant Apple Pay activations occur on a daily basis, likely due to the proliferation of iPhone users in the market. Entire article
Strategy How Allrecipes engages and monetizes its millennial audience
PALM DESERT, CA – An Allrecipes executive at eTail West 2016 divulged how the digital food hub markets to its strong force of mobile users and millennial consumers by leveraging geo-targeted advertisements and creating an authentic image. Entire article
Webinar Pair in-store, in-app content for strong omnichannel experiences: Newstore
During a Mobile Marketer webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend. Entire article
Multichannel retail support Unicoop Firenze enhances self-checkout with mobile to drive acceptance
Italian retail chain Unicoop Firenze is leveraging a mobile application to enable shoppers to scan items in their shopping baskets and check out the entire basket at the point-of-sale or self-checkout as the supermarket and convenience store retailer looks to enhance the customer experience and drive loyalty. Entire article
Content Mobile Minutes: Megapixels; Sony takes on Amazon Echo; Netflix eyes second screen; NatWest’s mobile payments flaw
Today in mobile marketing ­ – Smartphone makers are finally moving past megapixels; The Xperia Agent is Sony’s bold plan to one-up the Amazon Echo; Netflix interested in virtual reality, tests second-screen experience; NatWest’s Paym flaw: Bank admits mobile payments can go astray. Entire article
Content Macy’s spring campaign activates pivot towards personalization – Mobile Marketer
Mobile Marketer today – Macy’s spring campaign activates pivot towards personalization; Pair in-store, in-app content for strong omnichannel experiences: Newstore. Entire article
Advertising Neiman Marcus springs into new season with ballet-inspired shoot – Luxury Daily
Luxury Daily today – Neiman Marcus springs into new season with ballet-inspired shoot; Beauty bloggers more impactful than experts for industry’s continued growth: report. Entire article
Columns Mobile advertising in the age of ad blockers
According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker. Entire article
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