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Today’s headlines

Applications Domino’s voice-activated ordering assistant tops half-million orders
Domino’s Pizza’s virtual ordering assistant Dom, which lets consumers dictate orders via mobile devices while on-the-go, has reached a half-million orders since its 2014 launch, suggesting that more food brands should consider investing in voice ordering technology. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Barclays pushes for social commerce with Twitter payments feature
Barclays bank is teaming up with Twitter to unroll a payments feature via its Pingit mobile application for consumers in Britain, proving that social networks continue to take on more commerce options in the mobile space. Entire article
Advertising JustFab’s native shoe ad gets personal on Huffington Post
In a reflection of mobile native advertising’s potential outside of Facebook, JustFab, an online retailer that entices shoppers with a display of beautiful images to provoke purchases, is running a shoe campaign on the Huffington Post news feed on mobile that uses an easy-to-navigate interactive style guide to drive sales. Entire article
Multichannel retail support Harlem Globetrotters’ app lets fans buy role in world tour
The Harlem Globetrotters are leveraging a mobile application during the legendary basketball club’s 2015 World Tour by letting select fans buy a role in an honorary tip-off to start the game and be presented with an official game ball, among other experiences. Entire article
Content Mobile Minutes: Google’s marketing acquisition; UberX free in Seoul; Apple’s patent payout; Pebble’s color smartwatch
Today in mobile marketing – Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement; Pebble watch goes color on Kickstarter. Entire article
Content Snickers satisfies need for authenticity with new selfie-driven effort – Mobile Marketer
Mobile Marketer today – Snickers satisfies need for authenticity with new selfie-driven effort; John Frieda promotes revived line with social media-geared party. Entire article
Advertising Valentino uses imagery in mobile ad on British Vogue – Luxury Daily
Luxury Daily today – Valentino uses imagery in mobile ad on British Vogue; Next consumer spending boom scheduled to arrive in 2026: report. Entire article
Columns Must job seekers give employers a reason to reject them?
With headscarf case, Supreme Court could make discrimination even easier. Entire article
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