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Today’s headlines

Columns The piece of code that could make or break a mobile advertising program
We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Strategy Williams-Sonoma exec: Buy buttons will transform the omnichannel experience
PALM DESERT, CA – A Williams-Sonoma executive at eTail West 2016 claimed that the proliferation of buy buttons will force retailers to adapt their omnichannel initiatives in a bid to follow along with customers throughout the purchasing funnel. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Please click here to register for the free webinar on Feb. 25 at 2 p.m. to 3 p.m. ET As the dust settles on another hopefully hectic holiday season, brands and retailers are turning their attention to 2016 and beyond. Constantly trying to keep ahead of the competition, retailers are working hard to align their […] Entire article
Software and technology How Sears is repositioning itself as a smart home tech hub
PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives. Entire article
Merchandising HSN exec: Strong video content strategies lead to commerce opportunities
PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off. Entire article
Strategy Man on the Street: Mobile budgets get smarter in 2016
PALM DESERT, CA – At eTail West 2016 this week, retailers and vendors are focused on how to make the most of mobile this year, with video, checkout and clienteling a few of the areas where investments are going. Entire article
Applications Fandango and Munchery partner to provide Oscar party supplies
Fandago is teaming up with on-demand food service Munchery to deliver Oscar-themed party supplies, including snacks and gift cards, ramping up sales for both businesses. Entire article
Content Mobile Minutes: Facebook’s new emoji; Uber’s motorbike service; Smart trash cans; Citi’s mobile volume
Today in mobile marketing ­ – Meet Facebook’s new emoting emoji: Love, haha, wow, sad and angry; Uber jumpstarts first motorbike service in gridlocked Bangkok; Safer Wi-Fi, smart trash cans and more: What mattered on Mobile World Congress day two; Citi’s mobile platforms for corporates have processed $1 trillion since 2011. Entire article
Content Coca-Cola plans expansion of successful VR test using recycled packaging – Mobile Marketer
Mobile Marketer today – Coca-Cola plans expansion of successful VR test using recycled packaging; Instagram ascends as budgets grow, closer alignment with Facebook expected. Entire article
Advertising SK-II gets Oscars-ready via Snapchat takeover – Luxury Daily
Luxury Daily today – SK-II gets Oscars-ready via Snapchat takeover; Luxury brands must rethink how they measure customer satisfaction. Entire article
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