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Today’s headlines

Merchandising McDonald’s uses mobile data as currency in new promotion
McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments MasterCard swipes HCE into more countries as payments technology gains
MasterCard is rolling out Host Card Emulation, a cloud-based mobile payments system, to more than 15 new countries on the heels of Visa’s announcement that it will offer consumers more options of using the wave-to-pay capability, suggesting it could be a technology to watch in 2015. Entire article
Gaming Popeyes scores with sports fans on mobile in $25,000 contest
Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan’s dream experience, whether it is courtside seats, season’s tickets or a championship trip anywhere in the world. Entire article
Multichannel retail support Fanzz kick ups sports gear sales by 30pc with soccer stars
Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 30 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers. Entire article
Content Mobile Minutes: Google’s mobile payments deal; Visa’s mobile security; Samsung tops Indian market; Medical wearables
Today in mobile marketing – Google makes mobile-payments deal with wireless carriers; Visa Europe plans new security that could pave way for Apple Pay; Samsung tops Indian smartphone shipments as market contracts; Top wearable tech for medical issues. Entire article
Content Digital, tech brands more buzzworthy than traditional marketers: report – Mobile Marketer
Mobile Marketer today – Digital, tech brands more buzzworthy than traditional marketers: report; Black Opal joins empowering marketing trend with social media campaign. Entire article
Advertising Neiman Marcus creates specialized mobile wallet for payment ease – Luxury Daily
Luxury Daily today – Neiman Marcus creates specialized mobile wallet for payment ease; Fashion brands craft bespoke fezzes for children’s charity. Entire article
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