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Today’s headlines

Payments Google-Softcard deal notwithstanding, Android payments still an open field
Google is teaming up with Softcard in the hopes of positioning Google Wallet as the leader in Android mobile payments, but it is likely to face a number of competitors. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Strategy 25pc of Target holiday shoppers used in-app product location maps
Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays. Entire article
Multichannel retail support Topshop showcases fashion trends via Twitter-fueled digital billboards
British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets. Entire article
Research Retailers face new showrooming challenges in Asia, Mexico: survey
Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study. Entire article
Content Mobile Minutes: The smartphone car dashboard fight; Samsung teases Galaxy S6; New police app; Shared links in dashboard
Today in mobile marketing – Google and Apple fight for the Car Dashboard; Samsung releases Galaxy S6 teasers that appear to confirm metal design and curved displays; Mobile app gives police all the information they need at their fingertips; Open shared Dropbox links in the Dropbox mobile app. Entire article
Marketing Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer
Mobile Marketer today – Diet Coke’s Oscars campaign bubbles over with tweetable bingo board; Academy Awards organizers, broadcaster struggle with mobile, social. Entire article
Advertising Lane Crawford teases exclusive Dior launch via Instagram – Luxury Daily
Luxury Daily today – Lane Crawford teases exclusive Dior launch via Instagram; Luxury brands help consumers obtain their own Oscars glamour. Entire article
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