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Today’s headlines

Columns Why are consumers not converting on mobile?
We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go? Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Database/CRM How Sephora pairs individual, loyalty data to optimize segmentation
PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
As the dust settles on another hopefully hectic holiday season, brands and retailers are turning their attention to 2016 and beyond. Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Entire article
Payment Starbucks overhauls mobile rewards program, integrates with Chase Pay
Starbucks has made big changes to its mobile rewards program, adding Chase Pay to checkout and shifting how customers earn points in a bid to maintain its leadership role as competition grows. Entire article
Strategy Belk exec: Mobile ad-blocking can be combated with value-added content
PALM DESERT, CA – A Belk executive at eTail West 2016 claimed that in order for retailers to circumvent ad-blocking problems, they must offer value to consumers by serving relevant content in exchange for personal information. Entire article
Social networks Lane Bryant exec: The art of storytelling is dead for brands
PALM DESERT, CA – A Lane Bryant executive at eTail West 2016 said that a social media campaign went viral as a result of teaming up with influencers, helping the brand infiltrate pop culture and address customers’ body-image concerns. Entire article
Content Mobile Minutes: Google AMP; BuzzFeed’s video apps; Parents and Snapchat; Samsung and LG phones
Today in mobile marketing – AMP (and Google’s news carousel) speed out of beta; BuzzFeed launches free video apps; What parents don’t get about Snapchat; With their newest smartphones, Samsung and LG go back to the future. Entire article
Content Sports and food a powerful combo play for big brands – Mobile Marketer
Mobile Marketer today – Sports and food a powerful combo play for big brands; P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care. Entire article
Advertising UGC and visual collateral potential answer to online fragrance sale woes: L2 – Luxury Daily
Luxury Daily today – UGC and visual collateral potential answer to online fragrance sale woes: L2; Europe’s luxury market supported by Italian fashion demand. Entire article
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