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Today’s headlines

Multichannel retail support How Abercrombie & Fitch optimized small-screen buying
PALM DESERT, CA – An Abercrombie & Fitch executive at eTail West 2016 discussed how the millennial-friendly retailer revamped its mobile application and site with commerce-first tactics, such as using color to drive urgency and implementing add-to-bag calls-to-action. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Merchandising Rue La La exec: App users require exclusive, sales-driving features
PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
As the dust settles on another hopefully hectic holiday season, brands and retailers are turning their attention to 2016 and beyond. Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Entire article
Payments Samsung Pay’s promising launch faces hurdles with expansion
Samsung Pay is off to a good start, with users having processed more than $500 million in payments during the platform’s first six months of availability, but the next round could be tougher as it expands into new markets. Entire article
Applications JetBlue upgrades iPad app with 100pc native booking
JetBlue has relaunched its iPad application, adding 100 percent native booking and making it easier for users to quickly search for a flight without the need to create an account, part of a wider mobile upgrade that updates the airline’s iPhone and Apple Watch offerings as well. Entire article
Content Mobile Minutes: Mobile World Congress; Google in focus; Amazon free shipping; Good Morning America
Today in mobile marketing – Mobile World Congress: Phones, virtual reality and Mark Zuckerberg’s surprise appearance; Amazon raises free shipping minimum for most orders to $49: Google ad business under scrutiny as EU said to revive probe; Good Morning America to live stream VR African safari coverage. Entire article
Content Home Depot execs: Using mobile to solve paint-buying challenges drives store traffic – Mobile Marketer
Mobile Marketer today – Home Depot execs: Using mobile to solve paint-buying challenges drives store traffic; Disney’s high-profile app fail is a tale of caution for marketers. Entire article
Advertising Miu Miu hands creative reins to consumers in co-creation app – Luxury Daily
Luxury Daily today – Miu Miu hands creative reins to consumers in co-creation app; Chanel defines house style in haute couture vocabulary lesson. Entire article
Columns Do’s and don’ts of native advertising on mobile
In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad. Entire article
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