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Today’s headlines

Strategy Target exec says bricks-and-mobile commerce is logical next step
PALM DESERT, CA – A Target executive at eTail West 2015 discussed the retailer’s challenges and successes in integrating mobile with the physical in-store experience, claiming that guests using its mobile application while shopping in a bricks-and-mortar store spend more than those that do not. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Software and technology Express, RetailMeNot execs: Beacons will take off following testing phase
PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services. Entire article
Analytics Mobile is bridge to better in-store experiences, claims REI exec
PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences. Entire article
Payments Samsung’s LoopPay a questionable weapon in battle with Apple Pay
Samsung’s acquisition of LoopPay could be a backward step for the handset manufacturer, which may be betting too heavily on magnetic stripe technology as it takes aim at Apple Pay. Entire article
Content Mobile Minutes: Uber goes international; Windows Phone Rooms feature; Microsoft tests mobile; IFTTT suggests apps
Today in mobile marketing – Uber looks to raise $2.8B to aid in international expansion; Lights out for ‘Rooms’ on Windows Phone; Microsoft has suddenly gotten serious with mobile; IFTTT’s new apps offer a button for triggering other apps. Entire article
Marketing Are Snapchat, Uber and Pinterest’s sky-high valuations too high? – Mobile Marketer
Mobile Marketer today – Are Snapchat, Uber and Pinterest’s sky-high valuations too high?; JCPenney second-screen Oscars game engages fans via live TV moments. Entire article
Advertising Burberry entices consumers with eye-catching mobile banner – Luxury Daily
Luxury Daily today – Burberry entices consumers with eye-catching mobile banner; Bottega Veneta taps creatives for narrative fashion composition. Entire article
Columns The hidden power of suggestion in risk-taking
Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry. Entire article
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